P&G Product Visualization with XRL9

XRL9 Product Visualization VR is a VR planogram with a database of P&G’s and competitor products.

This hyper-realistic store environment allowed P&G to encounter their unreleased products as a customer would. The simulation was fully-immersive, allowing them to see how their prototype designs looked on the shelf next to their competitors’. The program was detailed enough that the program allowed you to pick up and observe individual products, and see how their products would hold up on real store shelves.

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