GE Additive Build Your Anything Factory

The Anything Factory is a virtual factory and showroom of GE’s new 3D-printers. The printers were modeled to their exact size and build (right down to the logo) to give customers a sense of what they looked like without having to transport the massive machines (sometimes the size of a school bus!). The showroom of each individual part allowed those interested to see what each machine could print.

To allow customers to visualize what these printers will look like in existing spaces, VECTRE created a factory builder that allows customers to arrange their factories with the 3D printers inside.

To allow customers to visualize what these printers will look like in existing spaces, VECTRE created a factory builder that allows customers to arrange their factories with the 3D printers inside.

“We approached VECTRE to develop a VR experience for our largest trade-show of the year. We had a very complex creative brief and value proposition.

The VECTRE team took time to listen and was able to translate our needs into a beautiful VR and AR application.

The final product was extremely successful and will help supply our sales team with a long-term interactive tool. We can now, simply, show our customers how their additive factories will look and function, ultimately enabling sales.”

-GE, Creative Director

VECTRE LLC
4202 Hamilton Ave
Cincinnati, OH 45223
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